Locating Websites to get Backlinks from

Last updated: July 25, 2016

There are many ways to discover websites to obtain backlinks from; by using a combination of these techniques, it is possible to find many sites that may provide you with a link. The amount of backlinks you need will determine how many websites you will have to target.

By using the techniques discussed in this article to find websites to attain backlinks from and checking that they are providing you with quality links you need to use multiple methods to get links from sites. Think about why a site would want to link to you.

Discover Websites that are ranking for your target keywords

There are many ways to discover sites to target using Google. Place your target keyword in quotation marks (target keyword”) and enter it in to the search box. The first 30 or 40 results will be targeting the same search phrase probably, but it is unlikely that you can get a link from them, as they are your competition.

Websites in the 40 -100 range of the results may be a better link prospects to target, by scanning over the page title, description or URL you can get a pretty good idea if they are a possible link target for your site.

Look for websites ranking for related target keywords

Search for semantically related phrases and terms that people may click on that are similar to your target keywords. Google offers the searches related to” feature in the results that appears at the bottom of the page, this is a great way to generate possible search phrases to target.

Follow the procedure outlined before, look for titles, descriptions or URLs that indicate the website may be a good link prospect and take note of them.

The next step is to search for a generic term on Google related to your industry, such as (building, estate agents, and bikes) that is a broadly related keyword related to your website.

Pay attention to what works and what does not, if a search query does not provide good results then ignore it.

Here is a list of potential searches to narrow down results using these footprints will help deliver more targeted results to find link prospects.

guest blogger + intitle:”keyword” OR inurl:”keyword”

write for us + intitle:”keyword” OR inurl:”keyword”

roundup + intitle:”keyword” OR inurl:”keyword”

directory + intitle:”keyword” OR inurl:”keyword”

contribute to our + intitle:”keyword” OR inurl:”keyword”

tag + intitle:”keyword” OR inurl:”keyword”

magazine + intitle:”keyword” OR inurl:”keyword”

guest article + intitle:”keyword” OR inurl:”keyword”

guest column + intitle:”keyword” OR inurl:”keyword”

resource + intitle:”keyword” OR inurl:”keyword”

research + intitle:”keyword” OR inurl:”keyword”

article + intitle:”keyword” OR inurl:”keyword”

guide + intitle:”keyword” OR inurl:”keyword”

contribute to this + intitle:”keyword” OR inurl:”keyword”

website + intitle:”keyword” OR inurl:”keyword”

guest author + intitle:”keyword” OR inurl:”keyword”

guest post + intitle:”keyword” OR inurl:”keyword”

guest blog + intitle:”keyword” OR inurl:”keyword”

news + intitle:”keyword” OR inurl:”keyword”

become a contributor + intitle:”keyword” OR inurl:”keyword”

links + intitle:”keyword” OR inurl:”keyword”

blog + intitle:”keyword” OR inurl:”keyword”

Repeat the procedure using the above footprints and look through the first 10 results taking care to make a note of any site with a page title, description or URL that looks like a promising link prospect.

Use semantically related terms instead of your target keywords replace loans with (borrow money, credit cards, higher purchase) for example.

If your business is providing a service for a regional area then you can change the footprints you use when searching Google, augmenting them with locational terms to tighten the relevance and focus of the results.

businesses + intitle:”location” OR inurl:”location”

directory + intitle:”location” OR inurl:”location”

news + intitle:”location” OR inurl:”location”

blog + intitle:”location” OR inurl:”location”

forum + intitle:”location” OR inurl:”location”

magazine + intitle:”location” OR inurl:”location”

Find websites that are already linking to competitors

Websites that link to your competition are good prospects for finding links, if they link to competing websites then there is a chance they will also link to your site.

There are many paid backlink analysis services that you can utilise to discover link prospects from competing sites. Open site Explorer offers a free service that can provide you with some data (if you set up a free account), Ahrefs and Magestic are the two other leading services, and a combination of all three will provide the most comprehensive results.

Discover who your online competitors are for you target keywords and make a list of their domains, they are the websites appearing in the top 30 results of Google for your target keywords.

Remove big brand websites that are unassailable such as Wikipedia EBay or Amazon as it is not viable to discover all of their links and their domain authority makes it practically impossible to outrank them.

Enter the competing sites domain URL in to one of the above-mentioned services and get a list of your competitions linking sites.

Make sure you filter all the links to only include external links and only fetch one external link per domain to avoid clutter in the results and finally sort and filter the results by domain authority.

Filter sites in the results that have a domain rank of 40+ and then focus on trying to obtain links from sites that look like realistic link prospects.

Discover websites that talk about you or your competitors

By constructing a footprint to return results in Google that mention you or your competitor’s website, you can discover other possible link prospects.

“sitename” -site:http://www.sitename.co.uk

Use the competitor’s site name in place of the “sitename” and search through the results returned to discover competitor’s mentions.

Mentions of competitors website without actually having a link still factor in the Google algorithm by filtering these results using the title description or URL as indicators of possible link prospects you can find other sites to get mentions from.

Related websites to existing site can provide backlink prospects

related:www.domain.co.uk will return sites related to your competitors website.

Repeat the same procedure-replacing domain with that of your competitor’s homepage URL and note down any titles, descriptions or URLS that suggest they may be a viable link target.

All of the above methods can provide you with lots of potential targets for backlinks.