Check Where Your Website Is Ranking In Google

Last updated: June 28, 2016

If you want to get on the first page of google.co.uk for you target keyword, you will need the help of an seo expert, the best solution for small businesses.

Search engines often change how they index sites, the Google ranking algorithm has evolved over the years, this affects where your website is ranked in the Google search results, this means your position can change on a daily, weekly and monthly basis, and you can shift rank positions for any given keyword in a day.

Variations that appear in the rankings for a keyword are generally just a position or two up or down, but over weeks and months your positions can change quite a lot, dependant on a number of factors.

Google algorithmic updates can change due to your personalisation of results and physical location

Improved rankings leads to more visitors and sales.

Localised Google results are where the search results are different dependant on your geo location, where you are in the country or what city you are in, where you are connecting to the internet will affect the outcome of the results displayed.

The location of the website is also a factor, in the event that you search for a "plumper" in London, you will see different results in the event that you search for the same keyword in Essex.

Your previous searches will also affect the results; Google modifies the search results displayed for a keyword based on your activity.

In the event that you have logged in to Google accounts (Gmail, YouTube, Plus+) or are using the chrome web browser the results you see will be modified and personalised to you.

A site that you have previously visited for a key phrase may appear more prominently in the Google search results for a search of a similar keyword than it will for other searchers of the same keyword.

So determining exact positions and rankings for keywords is difficult because of these modifications to the search results due to localisation and personalisation of the search results.

By looking at data related to search activity on your site you can get a better understanding of your sites rankings, this will help to filter out the "noise" caused by localisation and personalisation of the search results.

Use webmaster tools to check your websites Google rankings

Use Google Webmaster tools to get an accurate comprehensive understanding of your sites rankings for keywords.

Firstly, log in to Google Webmaster Tools account, select your website (or click "Add Site" in the event that you have not already done this). Then simply click Search Traffic (in the left-hand sidebar) and then Search Queries.

There are lots of other tools to check your seo rankings available.

NB: The data displayed in Google Analytics and Google Webmaster Tools may differ, as it is an approximation of your sites traffic not a precise account of all activity on your site. Not all data is available and there may be differences due to time delays.

How to understand the data:-

  1. Use Filters to by setting your location to the United Kingdom and search option to "The Web"
  2. Choose the date range by using a more recent date range you will be getting the most accurate current rankings and not polluting the data with high/low rankings from a prior period.

The three main tick boxes allow you to select queries, impressions and clicks.

  • Queries is the keywords your site ranked for
  • Impressions is the amount of times your site was displayed in the search results
  • Clicks are the amount of times your site was clicked on when it was displayed in the search results.

Once you have selected a date range (only the last 3 months data is made available so make sure you do this every 3 months to get as much data as possible) and download it to a spreadsheet.

The columns in the csv or xls file will denote the:-

  • Queries is the keywords your site ranked for
  • Impressions is the amount of times your site was displayed in the search results
  • Clicks are the amount of times your site was clicked on when it was displayed in the search results.
  • The CTR the click through rate - Clicks / Impressions x 100
  • The average position (Avg. Position) the average your website has ranked in the search results for the given keyword.

Bear in mind that this is average data over a time period so your site could have ranked in multiple positions over the time period for the same keyword, its rank can fluctuate.