A breakdown of Local & Small Business SEO Services
Detailed keyword research
What I will do: Pick the best keywords for you to optimise for based on several factors such as:-
- search volume
- commercial intent
Why do this: It is important to target the right keywords as some phrases are more commercial in intent and will provide you with a higher ROI (return on investment.)
Practical review & optimisation
What I will do: Evaluate and optimise the pages layouts and templates elements (page titles and descriptions, your websites internal linking, the amount of time it takes for your pages to be delivered to the browser (loading speed) of your website.
Why do this: Having your website optimised will help you improve overall ranking and is a factor that will help you beat your competition and improve user experience.
What is it: Understanding what your customers are looking for and driving them towards a conversion (sale).
Why do this: Getting more visitors to your website is only fifty percent of the work, it is also important to turn these visitors in to customers.
Keeping track of progress
What is it: Monitor your websites performance with analytics software that will help you understand what works and what does not. Keeping track of visitors to your site and track what they do once, they are there.
Why do this: Lowering bounce rate of customers understanding how well your campaign is performing
Creating SEO optimised content
What is it: Increase webpage exposure in the search engine results by including long-tail phrases and keywords to help you match a broad set of possible search terms.
Why: Covering more permutations of possible search phrases will help you to reach a broader audience that are much later in the buying cycle. After people have made initial research in to a product they tend to get more specific and granular in their search, if your website is ranking highly for these more specific key phrases you will ultimately convert more visitors in to customers.
What is it: Get backlinks to your website from relevant, reliable sources, this will help increase your rankings and authority within your market
Why do this: There is a correlation between good quality back-links and higher rankings in Google results.