Building backlinks is the work of an SEO expert, you can do it yourself if you want to teach yourself.
A backlink is when one site links to another with either a text link or an image.
A natural link profile will develop and grow over time.
An organic backlink profile will increase or maintain a steady velocity.
Building too many links too quick can send a negative signal to Google.
Unnatural unethical link building practices are bad for your site.
If you do not want to risk a drop in rankings, use organic link building methods.
The volume of backlinks required and their quality differs from site to site
Each market sector has a different backlink profile.
The competition and competitiveness of keyword targeted will determine the amount of links needed.
There are many things to consider apart from your onsite-optimisation.
Getting high quality links is important, not just the quantity.
Good backlinks will help increase your rankings whereas bad backlinks have a detrimental effect.
Build high quality links from context related sources improves your standing in Google.
Get quality links to beat competitors with 100’s of low quality spam backlinks.
Understand that low quality backlinks have a negative effect on website rankings.
It is crucial to check the quality of links from another site before getting them.
It can be a time consuming job trying to get high quality backlinks.
As a rule lower quality means easier to get and thus will be less beneficial to you.
There are many factors that to determine the quality of the backlink.
It can take a lot of time and effort to get a good link opportunity.
The position of the link from a busy page can be beneficial.
A busy page can lead to targeted traffic and visitors to your website regardless of the SEO value.
Links placed in the footer or sidebars of websites are usually of less value.
Backlinks placed within a paragraph of text of the main body of the page are of greater value.
What is most important is the context of the page that is linking to you and not the PageRank from MOZ or Majestic SEO.
Links from related topical pages help frame content and give relevancy signals to Google.
PageRank (PR) is not useful, as a reliable metric anymore.
Page authority and trust are divided amongst the outgoing links on a page.
A page with less outbound links can help it rank, in comparison to pages with 100’s of links.
Spend time acquiring links from topical content sites that are relevant to your niche.
Geo-location is something to consider.
Get UK links if you want to rank UK sites, its better for websites that want to rank higher in Google UK results.
Links from sites based in America, Australia and Canada can also be useful.
Do not focus on only getting links to your homepage (although it will usually get more links).
Get links to different pages of your website, including product and category pages.
A diverse link profile will be beneficial to you.
Many links from the same domain will dilute in value.
Focus on getting links from new sites instead of lots of links from the same site.
It can take time for you to see the benefits of backlinks for your website.
Google has to be aware of the link (a ping can help) then as time passes, they will incorporate it in to their algorithm.
Google tends to spider the web more often now than it used to and links are discovered quicker.
The #1 method for finding links is to look at competing websites.
Reverse engineer competing site link profiles to get the same links.
Discover content related to your niche and reach out to owners of those domains.
Image backlinks use the anchor text from the alt tag associated with it.
Alt tags can contain keywords, phrases or your brand name to make the image link contextual.
Alt tags can send signals to Google and may improve your rank for the keywords you are targeting.
It is important to balance the use of keywords and phrases in your backlink profile.
Excessive use of keyword rich anchor text or backlinks can have a negative impact on your website.
Every website has a backlink profile; do you know how many links your website has?
There are several distinctions made between types of links to your site.
A branded link is one that contains your company name.
A naked URL link is the (.com/.co.uk website address)
A nofollow link means that has the attribute rel=”nofollow”.
A nofollow link in the source code tells search engines not to attribute any equity or “link juice” to the link.
Nofollow means that no trust or authority will flow through this link to your website.
Google will not attribute any value from the link to the.
The nofollow attribute used on internal links is of no value.
Link sculpting by adding the nofollow attribute to control the flow of juice no longer works.
Link sculpting pages to give more prominence to certain pages no longer works.
Use the “noindex” robots tag in the header of the page instead so link juice can flow through the site.
The dofollow is the default state of a link.
You do not need any link attribute define dofollow.
Google will follow the link using their ranking algorithm.
Links help to determine the importance of the target page.
Google analyses the percentages of dofollow and nofollow links in a websites link profile.
Websites should have a certain percentage of both types in order not to look natural.
The percentage of keyword related anchors changes over time as Google refines their algorithm.
Sometimes it is necessary to fix unnatural backlink profiles.
Diluting exact match or semantic keyword rich links to make backlink profiles more natural.
Use generic anchors like “click here” reduce density of exact match anchor text.
It is possible to get an understanding of who is linking to your website by using third party tools.
Use tools to collate and analyse link profiles or you can look at the data Google provides.
Webmaster tools control panel by Google will give you an insight in to how your sites link to you.
Backlinks are still an important factor in search engine rankings.
Write content that incorporates many depth and longtail semantic related search terms.
You can rank sites in Google search results, with only a few well-placed backlinks.
As a rule quality and quantity of links is a deterministic factor in ranking well on Google.
Use free and paid tools or software to analyse your competitions backlink profile.
Find what links pointing to your competitor’s website are important.
Mimic and improve upon competitor link profiles.
Building backlinks can be time consuming and boring.
It does not have to be difficult and if it is possible for you to reach out to other website owners.
Focus on context related sites and you may be able to get some easy backlinks free.
Do not outsource backlink building unless you have a thorough understanding of the process involved.
Consider the velocity and speed that you gain links.
Always think about the quality of the sites linking to avoid Google Penalties.There are services, Majestic, Ahrefs, MOZ as well as software used in link building.
The industry conducts extensive backlink research and collate data from competitors.
Combine results from backlink analysis tools for a better picture of a link profile.
Bigger datasets provide understanding of why the competition is outranking you.
Where to get backlinks from differs depending on what methods suit you.
Avoid future penalties caused by algorithm changes, so employing best practices.
Do not engage in blackhat tactics.
There are many ways to reach out to potential link partners.
You can email webmasters, engage with people on Twitter, Facebook and Google+
This will also help you improve and diversify your social media profile links.
It’s important to personalise the requests when engaging with people asking for links.
Address people or use the site or business name if possible.
Personalised requests will increase your response rate to link requests.
Take care when emailing people to avoid spam filters.
Words or phrases (link, backlink, or industry related terms such as SEO). in the title or content of your email may trip spam filters.
You dont want your email deliverd direct to the junk folder.
Social media messaging followed up by other forms of contact (phone or email) can help.
Be persistent and you will get results.
A call to action or incentive can really help to increase the % of responses to your requests.
Take some time to construct a well-written and clear request with a call to action.
By writing informative well-written interesting engaging content, you will attract good quality backlinks.
by making your website an industry leader you will encourage people to link to you.
Try to avoid reciprocal linking, one-way links are best.
Linking to related high quality content in exchange for a link can have some benefits.
Remember that links from within the body of an article are best rather than “related links” pages.
Many webmasters are buying backlinks, even though this is explicitly against googles guidelines.
Lots of high-ranking website buy links especially for ranking competitive keywords.
Dealing with website owners who are not in the business of selling links.
It is unlikely that these types of links will be penalised.
Unless the site owner is advertising to sell links as part of their business model.
The cost of a paid link can range from a small amount £5 to £1000’s these can be one of payments or yearly costs.
If a link is going to improve your rankings and drive traffic this can be a good decision.
Links can work out cheap when compared to other forms of customer acquisition.
All things considered its best to exercise caution with link building.
Over the last few years Google has punished website that use aggressive link tactics.
Google Penguin updates detects unnatural link patterns.
It can still be hard, take a lot of time (anything up to a year) to remove link penalties.
It can be costly to determine exactly what links are hurting you rankings and removing them.
So avoiding unnatural links is the best policy to maintain a healthy backlink profile.